10% off branded beer buckets through October 31 with code BUCKET10 at checkout.Shop buckets
Spooky season deal, ends October 31
Tap handles so good it's scary.
Request a quote on a new custom resin handle by October 31 and take 15% off your first run. Sculpted from your idea, built from CAD you approve.
15% off your first custom resin run
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Quote request must be in by 11:59 PM CT on October 31. One per brewery. New custom resin designs only.
A real person reads every request. Rather talk? 205-224-0829
Poured under brands you know
10% offThrough Saturday, October 31
10% off branded beer buckets.
Full-color print on a 5 qt galvanized bucket, from 50 pieces. Use the code at checkout and it comes off the order.
What do you need to build?
Recent builds
Fresh off the bench.
How real breweries got from a napkin sketch to the tap tower.
Laser Cat Tap Handle: How Medusa Brewing's Double IPA Got a Cat With Laser Eyes
Medusa Brewing asked for a tap handle as ridiculous as their Laser Cat double IPA. Here is the brief, the concept, the...
Read the build story
Flying Machine Tap Handles: How a Wilmington Brewery Built One Brand Across Every Tap
Five tap handles for Flying Machine Brewing in Wilmington, NC that read as one brand: a core handle, the Pils, Alta Mar,...
Read the build story
Beeps: Three Years, One Tap Handle. How Three Taverns' Light Lager Got Its Shape
The Beeps tap handle for Three Taverns Brewery took three years and four months from first sketch to sample in hand. The...
Read the build storyMore brand gear
The handle wins the order.
This gear keeps it.
Same shop, same proof process, same brand standard. Add the pieces that work the rest of the account.
Keg Collars & Wraps
Brand the keg the bartender sees all shift.
Flight Boards
Put your logo in the customer's hands.
Decals & Stickers
Cheap to make, everywhere once they're out.
Can & Bottle Labels
Short runs for one-offs and seasonals.
Bottle Openers
The giveaway that stays on the fridge.
Branded Beer Buckets
Your logo on every patio table.
Need shirts, hats, or patches? That's our sister shop Presto Embroidery. Banners, coasters, and big signs? Classic Printing & Signs.
How it works
Sketch to tap in four steps.
Sketch
We rough out the direction with you. New customers pay no design fee.
Proof
You sign off on a digital proof before we cut anything.
Prototype
You hold a real sample in your hand and pour with it.
Production
We build the run and ship it. You get a real date on your quote.
Pictured: the Dr. Robot resin handle, from first sketches to the finished piece.
In the first month of changing to the new tap handles designed by Steel City we saw a 40% lift in YOY volume at our top 15 accounts.Carl Meier, The Black Abbey Brewing Co.
Who we build for
Built for brands that pour everywhere.
Breweries
Growing past your home market? Let's make a handle that travels and gets noticed on a crowded rail.
Start a handleBeer brands
One look across hundreds of accounts, and reorders without drama when a market opens up.
Talk programsDistributors
Handle and gear programs for the brands in your book, built and shipped from one shop.
Quote a portfolioBuilt in Birmingham, Alabama. Our stock handles are made 100% in the USA. Custom work is built in our own shop and with trusted production partners.